About Hopscotch:
Hopscotch is an all-in-one invoicing, cash flow, and bill platform for small businesses. Secrets of Success is a top-of-funnel UGC campaign founded by Hopscotch that invites small business owners to share hot takes, juicy confessions, or nuggets of wisdom about what really goes on behind the scenes of success.
Internship Overview:
We’re seeking a highly motivated and creative intern to join our team and contribute to the expansion and development of Secrets of Success.
The goals are:
1.) To encourage more small business owners and self-employed freelancers, consultants, and contractors to submit secrets about their experiences building and running businesses.
2.) To develop engaging motion and static content based on these anonymous submissions.
3.) To distribute this content on social channels, with the KPIs of growing community, increasing engagement, and achieving virality.
Because the content production arm of this project is in nascent stages, you truly have the chance to make it your own. As the point person overseeing all submissions, reviewing secrets, and creating video content, you will play a crucial role in driving the growth and success of the Secrets of Success community on multiple social channels. This internship offers valuable hands-on experience in video production and distribution, the chance to experiment with content marketing tactics and social strategy across channels, and an opportunity to earn college course credit while working on an open-ended project with real business impact.
Responsibilities:
Community Growth
- Research and find online communities to engage with Secrets of Success.
- Accurately pitch and represent the goals of the project to interested partners.
Marketing and Promotion
- Develop and execute strategies to promote the Secrets of Success community across various channels.
- Create and post engaging video content and promotional materials for social.
Analysis and Reporting
- Monitor and analyze key performance indicators to assess the impact and success content across social channels.
- Prepare regular reports and insights to guide future decision-making and strategy adjustments.
Research and Trend Analysis
- Stay informed about emerging trends that can be leveraged to amplify Secrets of Success.
- Provide recommendations for continuous improvement and innovation.
Stunt / Experience Coordination
- Assist in planning and organizing events, stunts, and other guerilla marketing experiences to grow the Secrets of Success community.
Qualifications:
- Currently enrolled in a college or university program.
- Strong interest in social media marketing and community building / management.
- Proficient in video editing (able to create engaging social videos) and in Figma.
- Ability to work independently and collaboratively in a fast-paced environment.
- Excellent communication and interpersonal skills.
- Knowledge of the Secrets of Success is a plus!
Benefits:
- College course credit upon successful completion of the internship.
- Networking opportunities with industry professionals and participating brands.
- Hands-on experience in driving the growth of a groundbreaking initiative.
How to Apply:
Please submit your resume, cover letter, and any relevant portfolio or work samples to [bret@gohopscotch.com] with the subject line “Secrets of Success Intern Application.”
Application Deadline: [April 30, 2024]
Hopscotch is an equal opportunity employer. We encourage candidates from all backgrounds to apply. We look forward to welcoming a passionate and dedicated intern to grow the Secrets of Success community.