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Marketing/Sales

Career exploration is a key aspect of career decision-making. This marketing & sales community can give you the needed resources and information to help you decide if marketing & sales is the career for you!

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Nail the Transition From Sales to Marketing

Published on March 7, 2023

Recent tech layoffs have heavily impacted the job market, and sales teams have been among the hardest hit. Sales positions accounted for approximately 20% of all laid-off tech workers.

Although layoffs cause great uncertainty and change, they also present a …

By Anthony Pellegrino - Exponent

What Does a Marketing Analyst Do?

Published on March 7, 2023

Marketing analysts help companies make data-driven marketing decisions. Also called marketing research analysts (or market research analysts), these professionals work in nearly every industry, powering a company’s marketing team through data analysis. But what does a marketing analyst do, actually?

…

By McKayla Girardin - Forage

What Is Account Management?

Published on December 20, 2022

Account management is a career path focusing on customer relationships after the customer has bought a company’s product or partnered with them. An account manager’s goal is to ensure all customers or clients — known as accounts — are happy with the …

By Zoe Kaplan - Forage