Proctor & Gamble (Brand Management) Pre-MBA Program

Target Audience: All incoming MBA students
Apply By: June 21, 2024
Program Dates: July 2024 (virtual portion) & September (in-person portion) 
Location(s): Cincinnati, Ohio 

Come Learn From The World’s Best Marketers During Procter & Gamble’s MBA Brand Rising Leaders Program

Did you know P&G invented the concept of branding and data-driven brand management? Over the years, P&G’s Brand Management has remained a forward-thinking powerhouse behind building the largest, most influential brands around the globe. Above all, P&G Brand Management is about growing our Brands, Business, and People.

We are looking for the world’s best marketing pros who follow one simple concept: “Consumer is boss”. Working in brand management at P&G means being more than just a marketer, it means being a total business owner. Our core work regularly crosses traditional functional lines to identify consumer insights and execute varying marketing tactics that continue to deepen the ways in which P&G connects with its customers. Through data driven strategies, we lead the vision and execution of touching and improving 5 billion lives daily.

As a Senior Brand Manager, you will be responsible for making sure we win with consumers’ preferences in each of the following key touchpoints:

  • When they learn about our product (e.g. Search, Social Media, Influencers, eCommerce, etc.)
  • When they choose to buy the product (e.g. DTC, Brick & Mortar, package Design, Pricing, etc.)
  • When they use the product at home (e.g. product superiority via formulation and design, consumer research, etc.)

We want to hire Brand Entrepreneurs who are excited to drive constructive disruption through empowered, agile and accountable leadership. A dynamic combination of strategic, analytical, and creative skills allows for the innovation necessary to continue winning in a changing landscape.

What Is P&G’s MBA Brand Rising Leaders?

It’s an action-packed look at marketing opportunities at Procter & Gamble. During the program, you will:

  • Meet P&G leaders at all levels to gain an understanding of what YOUR career in Brand Management at P&G could look like.
  • Gain an insider look at why P&G is rated as Most Innovative Companies by Forbes, World’s Most Admired Companies by Fortune, Top 50 Companies for Diversity by Diversity Inc, and Top Companies for Executive Women by National Association for Female Executives.
  • Build meaningful connections with P&G employees and other MBA candidates.
  • Experience what Cincinnati has to offer.
  • Interview for a 2025 Summer Internship

The program will be hybrid, with three virtual sessions in July and a 3-day visit to Cincinnati in September.

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