LinkedIn Skills on the Rise 2025: Marketing

“Today we unveil our inaugural list of Skills on the Rise in Marketing, a data-backed ranking of the 10 fastest-growing skills that marketers should be investing in to get ahead in today’s world of work.

The list highlights a blend of technical and strategic skills essential for marketing success. Hard skills like Performance Measurement (No. 1) and Budget Management (No. 6) convey the need for analytical expertise, while human-centric skills like Cross-Functional Collaboration (No. 8) and Stakeholder Management (No. 9) underscore the key role that coordination and communication play in driving successful campaigns.

To compile the list, we looked at unique LinkedIn data to reveal the marketing skills that professionals are increasingly adding and that companies are increasingly hiring for. Check out the full list of Skills on the Rise in the U.S. and our methodology here: https://lnkd.in/SkillsontheRise25US.”

This information is sourced from LinkedIn. For the full article and more insights, visit LinkedIn.