Caplugs has been a leader in product protection and masking solutions for over 70 years. Our commitment to quality and service, combined with an extensive range of products, enables us to meet the diverse needs of our customers effectively.
SUMMARY: This internship is designed to give applicants exposure to real-world marketing activities as part of working with an international B2B manufacturer. Caplugs is a great training ground for marketing students, offering challenges and opportunities for interns to gain a thorough understanding of all facets of marketing for a large, global organization.
This position is intended to have a greater focus on product management marketing efforts, including market research, data scrubbing, lead qualification, collateral development, support of product enrichments, and competitive benchmarking. However, candidates may also be asked to assist with other traditional and ancillary marketing department duties, including marketing communications and other strategies and tactics providing opportunities to develop a more robust understanding and exposure to the various marketing functions in a business-to-business industry.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Aid in market and product line research supporting market sizing efforts, trend exploration and identification, competitive benchmarking and key player landscaping, positioning, and forecasting.
- Assist in lead generation and prospecting qualification efforts for new and existing customers through online research.
- On no less than a monthly basis, scrub inbound customers for proper submarket assignments.
- Support ad hoc analyses of product line performance metrics.
- On an as needed basis, support product enrichment endeavors through review of product information, data preparation, and navigation of end-customer processes.
- Work with other internal stakeholders and departments as appropriate to gain knowledge of working environment.
- Write presentations, reports, etc. and proofread developed materials.
- Ultimately gain a better understanding of Caplugs to clearly communicate the values, features and benefits of the brand – and determine if marketing is a good career fit for you.
QUALIFICATIONS:
- Proficiency in Microsoft Suite, especially Excel, Word and PowerPoint.
- Familiarity with ecommerce, business key performance indicators, and product level marketing concepts a plus.
EDUCATION and/or EXPERIENCE:
- Current college junior, senior, graduate student or recent graduate in a marketing or business program or pursuing a business or marketing minor.
- It is up to the student to facilitate paperwork should they desire credit.
- Available a minimum of 12 hours per week or as specified should course credit be desired.
- Professional attitude, good work ethic and desire to learn and contribute no matter the task.