The Spring 2024 Career Programs are here!

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Narrative & Personal Branding

Building an Executive Brand: Positioning Yourself as a Thought Leader in Your Industry

Lee Cockerell, a former VP of operations for Disney World, has positioned himself as a thought leader by focusing on a ]specific executive brand.

In his podcast, blog, and books, he has positioned himself as an expert in workplace culture …

By Ivy Exec
Ivy Exec is your dedicated career development resource.
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Is Your Brand Standing in the Way of a Promotion?

Many of us only focus on personal branding when preparing job application materials or developing our social media profiles. But really, your personal brand matters all the time, even when you’re already employed. 

How is personal branding defined? 

“Essentially, it is how …

By Ivy Exec
Ivy Exec is your dedicated career development resource.
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Monitor Your Personal Brand

In a competitive hiring climate, standing out from the crowd matters. Maybe you’ve proven yourself to be a mover and shaker in an emerging field. Or perhaps you have a professional innovation history that will impress. 

Certainly, you should mention …

By Ivy Exec
Ivy Exec is your dedicated career development resource.
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